Assistència Sanitària's new campaign features young football stars

Assistència Sanitària's new advertising campaign features Marc Casadó, Alejandro Balde, Pau Cubarsí, Gavi, and Fermín López. The five key players of the FC Barcelona men's first team, trained at the club's football academy, highlight the value of local talent and the club's commitment to quality and proximity.

With the slogan "Always with those from home" and prominent presence on buses and billboards, the campaign was designed to take to the streets of Barcelona, ​​where the organization was founded almost 70 years ago. The initiative, which emphasizes Assistència Sanitària's deep roots, features five young figures in today's football who exemplify effort, perseverance, and success—values ​​shared by the club and the health insurer.