A new campaign that highlights a different way of understanding health
The same person, a whole life and a health model that accompanies them at every stage. The new campaign highlights the bond between doctors and users and the cooperative essence of Assistència Sanitària.
Assistència Sanitària presented its new advertising campaign in September, a proposal that focuses on the essence of the organisation and on its own way of understanding health. Under the concept Assistència Sanitària, la de los médicos, y la tuya [ Health Assistance, the doctors' and yours[, the campaign highlights its cooperative, non-profit model of doctors and users, and the lasting relationship that is built between them throughout life.
The main piece of the campaign is an advertising spot that follows the same person at different moments of their life journey, from birth to old age, with a common element: contact with the healthcare professionals who accompany them in caring for their health. Through this story, the creative concept shows that the relationship with medicine is part of people’s lives and that, for Assistència Sanitària, this relationship goes beyond the provision of a service. The organisation’s model is based on a community in which doctors and users share a care project and take part in the same way of understanding health.
A model based on cooperation
The new campaign thus recovers one of the main distinguishing elements of Assistència Sanitària compared with the traditional model of insurers. The organisation was created on the initiative of doctors and has maintained throughout its history a cooperative, non-profit model aimed at guaranteeing high-quality healthcare.
This way of operating places the relationship between professionals and users at the centre of the project and makes it possible to understand health cover from a perspective that goes beyond taking out a policy.
Presence on television, radio and in public areas
The campaign is present in different formats adapted to the communication channels. For example, the narration of the advertising spot and the radio advert features the voice of the renowned actor Lluís Soler, who lends the campaign his characteristic intensity and personality. His performance accompanies the images and reinforces a message focused on the values that define Assistència Sanitària.
