ASISA drives a movement that helps longer lives to be lived more fully
ASISA’s new campaign, “Bienvejecer” (Ageing well), attempts to start conversations about the future of health when faced with an increasing life expectancy.
ASISA has launched a new advertising campaign, “Bienvejecer”, a project that has arisen with the aim of championing a social movement that inspires the new generations to get ready for a longer and fuller life and that attempts to put ASISA as the perfect specialist to accompany them on this journey.
The campaign starts out with an eye-opening fact: in 2040, Spain will become the country with the greatest life expectancy in the world, according to a study carried out in the United States. In view of this new reality, ASISA proposes “Ageing well”, a concept that redefines the traditional idea of ageing, associated with loss or deterioration, to start seeing longevity as a chance to live for longer with full independence and well-being. Carlos Eiroa, ASISA’s Brand, Advertising and Sponsorship Manager, affirms that “it is essential for us to start this debate and for young people know about the tools that are within their reach".
Preventive medicine plan
Additionally, aimed at accompanying people on their journey towards “ageing well”, ASISA is developing the Full Life Expectancy Plan, a tool that will be available in the near future and that will put science and technology at the service of people in order for them to be able to look after themselves comprehensively. This preventive medicine plan combines scientific evidence, digital technology and professional accompaniment to promote self-care using four essential pillars that uphold well-being in the long term (nutrition, physical exercise, sleep and mental health.)
To back this campaign, ‘bienvejecer.es’ has been created, a website with all the information about this project. Examples of the campaign may be found on ASISA’s YouTube channel.
