ASISA’s new campaign, premiered in theatre format

The Teatro Infanta Isabel is the stage chosen by Mrs. Rushmore and ASISA to develop a new format through the Susto (Fright) campaign. During the show, spectators could enjoy a theatre version of the campaign, which lasts two exciting minutes in which advertising and drama are intertwined.

For the first time, an audiovisual piece has been transferred live to the theatre stage, giving spectators the chance to witness a unique, surprising experience, which allows ASISA, in the worlds of Carlos Eiroa, “to continue innovating in its advertising formats and developing its own narrative.”