Assistència Sanitària launches a campaign advocating for its essential values
Assistència Sanitària highlights its values and its uniqueness as a model born from healthcare cooperativism and created by doctors.
In February, the insurer presented its new communication campaign with an approach that surprises due to its originality and moves away from the usual formulas in this sector. Faced with promotions focused on discounts or listing coverage features, the organization focuses on its values and its uniqueness as a model born from a health cooperative and created by doctors.
Quality and professional standards, the two cornerstones of Assistència Sanitària
The initiative underlines the distinguishing features that have defined Assistència Sanitària since its inception: an entity created, managed and guided by healthcare professionals, with non-negotiable principles of patient-centred service and a vision that prioritises quality of care and professional criteria over strictly economic objectives.
Beyond the conventional channels, the campaign is also supported by various articles published in leading newspapers in Catalonia, where the core values of Assistència Sanitària are set out in greater detail. The objective is to convey the essence of an organization that places doctors at the centre and sees medicine as commitment, proximity and shared responsibility.
