ASISA creates a new General Management of the Business Area headed by Luis Beraza

ASISA has reinforced its commercial structure with the creation of a new General Management of the Business Area, which will be headed by Luis Beraza de Diego. With this incorporation, the insurance company keeps promoting its strategic plans of commercial transformation with the aim of diversifying its activity, accelerating its growth, improving its profitability and establishing new forms of relationship and links with its customers.

Luis Beraza has joined ASISA after a successful career in the financial sector, where he has gained extensive experience in the areas of retail and corporate banking, digital banking, data analysis and marketing, among others. At the head of Abanca’s General Business Management, his previous position before joining ASISA, Beraza was responsible for the domestic business since the institution’s creation in 2014.

Luis Beraza has a degree in Business Management and Administration, specialising in Finance, from the CEU San Pablo University in Madrid and an MBA from the IESE Business School in Barcelona.

In this new General Management of ASISA’s Business Area, Luis Beraza will lead the commercial transformation plans of the company, which in recent years has diversified its activity to become a multi-branch insurer focusing on the care of individuals and families with its portfolio of health and dental, life, accident, death, pet and travel assistance products.