ASISA holds its 3rd National Sales Convention

The Sales and Marketing Management Department at ASISA has organised the 3rd National Sales Convention, which brought together the top people in charge of ASISA and ASISA Vida and representatives from the sales structure from the company’s network of delegations in the Metropolitano Stadium (Madrid).

The convention, in which over 160 people took part, allowed the situation of the insurance market to be analysed, along with the challenges being faced by ASISA and ASISA Vida on a scenario marked by inflation, the symptoms of an economic slowdown and the consequences of the pandemic, and the adaptation of the sales strategy in order to become increasingly more competitive.

The speakers emphasised the importance of strengthening the company’s sales structure to continue promoting ASISA’s growth and the transformation and composite diversification process. Likewise, they coincided in the need for fast adaptation to clients’ demands in a setting of uncertainty and change.