Brief news Assistència Sanitària
Assistència Sanitària is launching a campaign with sport as the star
The new advertising campaign emphasises the added value of the availability of Assisport, the sport medicine centre that includes the collaboration of the FC Barcelona’s medical services. To illustrate it, five players from FC Barcelona appear in the image. Alongside the letter “A· that identifies Assistència Sanitària and also Assisport, the footballers take on a leading role. The campaign’s advertising investment is concentrated on several communication channels, such as metropolitan and local buses, as well as posters in prominent places and in the offices and branches of the company and in the Hospital de Barcelona.
A new diet for people with chewing and swallowing difficulties
The menus at the Hospital de Barcelona have been completed since March with a new option for people who have swallowing problems and are tired of the monotony of pureed food. The new textured diet, the result of the joint work between the nutritionists and the centre’s kitchen staff, is designed to stimulate the appetite and allow patients to recuperate the pleasure of food, with attractive, flavourful dishes made from natural ingredients. This action helps with the recovery of patients, encouraging their state of health thanks to a more abundant intake of food, while improving their hospital experience.
New branch in Granollers
Strengthening and encouraging its implantation in Vallès Oriental, Assistència Sanitària has opened a completely refurbished branch in the shopping area of the city centre (C/. de Anselm Clavé, 5). The opening ceremony included the participation of the city’s mayor, Josep Mayoral and the Chairman of Assistència Sanitària, Dr. Ignacio Orce.
The Hospital de Barcelona stands out due to its excellence
The Hospital de Barcelona has been included in the Best Hospitals 2022 ranking by the magazine Newsweek, which in its Spanish edition includes the best public and private hospital centres according to prestige and care quality criteria. The study is used as a tool to identify the centres that are considered to establish the standard for excellent healthcare.
Non-financial Report
Assistència Sanitària, a pioneer in transparency mechanisms and accountability, has prepared its first Statement of non-financial information, a document that forms part of the company’s management report. A new tool to increase the confidence of people who look beyond economic results, giving value to the commitment to sustainable development and the fight against inequality.
