Committed to health and sport through sponsorship
Sport, beyond improving people’s health, promotes a series of essential values for enjoying a better life. Self-improvement, perseverance, respect and team work form part of athletes’ everyday routine, but also of the companies that have always worked alongside well-being and health. Accordingly, sports sponsorship forms part of ASISA’s DNA. “For us, the link with sports teams is engraved in our principles and in the commitment we have to sponsoring activities that encourage sport and healthy lifestyles,” Carlos Eiroa, ASISA’s Advertising Manager explains.
The Group has been encouraging the development of Spanish sport for decades through the support of different athletes, organisations and clubs. According to Eiroa, the clubs “have moved forward a great deal in recent years and they are very aware of the need to work together with their sponsors to obtain a mutual benefit.” Physical exercise must be understood as a central element for caring for health and well-being. In fact, in ASISA’s sponsorships go beyond being associated with the advantages of physical activity, “we also like to accompany the athletes when they are recovering from injuries or celebrating their return to the courts,” the Advertising Manager adds. That is to say, in the case of ASISA, sports sponsorship is a natural way of exercising their social responsibility.
Health and well-being
For ASISA, sport is an important social integration platform. For this reason, it reaches out to vulnerable groups and brings visibility to less known sports. Therefore, it sponsors teams, federations, clubs and athletes. “In the case of the clubs, we try to support the development of grassroots sport and junior players and in individual sponsorships, athletes with great potential who need a partner,” he concludes. Currently, it sponsors the Club Estudiantes and Betis basketball teams, as well as other teams from the football league, such as Villarreal or Cadiz. It also sponsors Spanish national teams of handball or volleyball; and for almost 20 years it has sponsored the ASISA-Reino de Leon International Tournament, a significant reference in children’s football tournaments.
