Assistència Sanitària launches a new campaign with “The seal of those who know best”
Featuring FC Barcelona players, the new campaign bolsters the organization’s position as the benchmark among medical professionals.
Assistència Sanitària’s latest ad campaign once again highlights what sets it apart. True to its track record, the organisation moves away from the insurance sector’s conventional marketing messages and opts for an approach building on the messages of strong identity and professional credibility.
The image features five FC Barcelona players –Fermín, Lewandowski, Lamine, Pedri and Eric Garcia – in the foreground, set against a background that suggests a tactical formation typical of a football strategy. This visual metaphor connects with the ideas of knowledge, judgement and precision –concepts that align with medical practice and the organisation’s way of working.
The core message, “Number 1 for those in the know”, highlights one of Assistència Sanitària’s key strengths: being the organisation most highly rated by doctors themselves in surveys of the medical profession. This doesn’t just bear witness to the quality of the service; it is also proof of the strength of such a unique healthcare model.
A campaign that highlights the importance of medical judgement
Far from focusing on specific products or coverage, the campaign highlights the essence of Assistència Sanitària as an organisation created, led, managed and recommended by doctors. It is a project rooted in the cooperative healthcare model, which places professional judgement and quality of care at the heart of all its decisions.
In addition to traditional channels and public spaces, the campaign will be seen on digital and social media. The aim is to bolster the organisation’s commitment to a specific approach to health built on trust, rigour and shared responsibility, establishing itself as a benchmark for those who actually do know best.
